What to do if the customer does not like the layouts?

Question

Design

Good afternoon, I would like to know what to do if the customer does not like the layouts, let's say after I have already made 3 options. And he paid the down payment.

Answer 1

Do option 4.
Next time, specify the terms of reference, the order of work and acceptance, evaluation criteria, stages, number of iterations, etc. as clearly as possible. etc.

Answer 2

Redo the layouts according to the comments.

Answer 3

A whole series of articles from Ilyakhov - a cool editor:
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