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What to build on to increase positions in the search engine results?
I dig, dig, check heaps of sites in SEO centers in order to find the answer to the question: why are they in the first places in google? Although SEO centers do not rate them very well, many do not even have a single meta-description, there is not a single heading (h1), but still they are in the first place!
I already got to the bottom of this - https://www.mywot.com/ru Maybe this is their secret? Although there are sites on the first pages of google without a WOT rating. What's the matter? Do they have a lot of links or what? And how can they be overtaken?
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Start from a lot of good, structured and interesting content.
As Google recommends, the site should be "for people", and not imprisoned by SEOs for the result of issuance. Everything goes to the fact that the further - the less ways to "deceive" the search engine.
The reason why a site ranks first for certain queries is good content that is relevant to the query and is actually read by people.
SEO centers are, of course, good, but not a panacea :) They are not written by the creators of search engines, keep this in mind.
I agree with Demanoidos and put in my 5 cents.
The most important thing in all sites is CONTENT! That is just text. Important, unique, useful even if not very well designed.
It is also important (for Google in the first place) is the age of the site.
SEO as a whole is not a panacea, but understanding SEO will help to get around, or equalize forces with competitors, even those with much more content, an older site, etc.
The most important thing is not quantity, but QUALITY, because sometimes sites on which there are very few pages hang in the search results, and the site is terrible and scary ...
A good SEO specialist is one who will help you understand what kind of content will be most relevant to your site.
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Here is a good and simple example, enter in Yandex or Google "Pavilions Güell"
The site gidvbarcelone.com is in first place (well, or in the top three, I think the region of issue affects),
Look at the content of the page CONTENT! Everything is relevant to the content. Photo, Information, Page Title, and Content. Despite the abundance of older sites with almost the same information, this one squeezed the others out of position.
And all simply because there is the right content. Everything is done for people and the result is relevant to the issuance.
Try posting feature articles with your links on old trust sites.
also, in addition to everything described above, the age of the domain, the preservation of the top, user behavior, and in general the site must solve the needs of visitors in the first place.
Content is everything
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