What should I read for basic marketing knowledge?

Question

Marketing

Good afternoon, I was doing my project for 3-4 months, but suddenly, after reading an article on Habré, where the guy spent $ 40k and with a great idea for the project, and even a finished project, he could not monetize and promote it.
I began to doubt that someone would pay for my product, of course, the free version is also useful, but after asking around my friends, 9/10 answered me that they would not pay for it.
This is where my project ended, and I realized that at the very beginning, without understanding, without knowing all the subtleties of marketing, although it’s not even about them, simply without studying the market, without conducting basic research or simply without conducting a survey, I started cause, with pride and 100% confidence that the project will be useful and in demand.
But this is the lyrics, the essence of the matter:
What should you read before trying to create a business product?
To be less likely to fall face down in the dirt, and not make such basic mistakes as I did?

Answer 1

Depends on what kind of project, in what area.
But in general, the logic is banal to disgrace: with marketing investments, income should be greater than expenses. That is, LTV (revenue per user) is greater than CPI, or how your costs are measured there (depends on the project). If this formula works for you, then the more you invest, the more you get. This profit may even eclipse all the development costs that seem high to you, but in fact will be negligible.
For example, if this is a mobile application, then there is no way without marketing at all. And if the idea, or rather its implementation, is really cool, as you think, then the first alpha can be shown to family and friends, and 1 out of 10 is already something. Seriously, 10% PU is cool, but 20% is just a fairy tale these days. Further, the beta can be soft-launched on a small group (naturally, by purchasing installs). As a result, you will no longer get your fantasies about how everything is good or how bad everything is, but real metrics. And it will become clear whether the project is profitable or not. If profitable, then you can release, otherwise there are not many options:
And confidence can come from numbers. This can be seen on the metrics where the conversion sags. For example, a large dump on the second day may be due to a bug in the application. Obviously, you can just fix the bug and increase profits at times. But it may also be that the application itself and its idea are not very good, then the option to close it suggests itself.
Another problem may be that you have chosen the wrong target audience. Such a mistake hits the wallet hard. That is, your acquaintances (who are 9/10) may simply not be included in the target audience. No need to ask your wife if she will buy a 3D shooter.
In general, as the numbers will be, then it will be possible to judge how bad or good everything is.
So far, your main mistake is that you gave up. And the second mistake - you think that with an understanding of marketing, your project will be able to earn. Without marketing, it’s true that it’s unlikely to make money, but marketing itself does not bring money. Money brings your product, which should be useful and interesting. So it's best to focus on that first, and start thinking about marketing around the prototype stage. And at the idea stage, you can simply collect criticism and take it into account, gradually translating it into documentation for a future project.

Answer 2

after reading an article on Habré, where the guy spent $ 40k and with a great idea for a project, and even a finished project, he could not monetize and promote it.

if you point your finger at the sky, you can spend 100k and to no avail, or you can spend 1,000 and advance normally.
could and all 10 so answer. you need to define your target audience.
in this case there is no magic wand. it's like paraphrasing: "where is the "make cool" button in Photoshop?".
You need to: Decide
on the target audience and its segments
Conduct competitor research Work out the
target audience
Create a unique selling proposition and positioning Decide
on the formats of work
Create a portrait of the ideal client etc.
The best option is to contact the experts.

Answer 3

Read specialized sites where potential users of your idea communicate. See how they solve pressing problems and how much they pay for it. Then already find and make your own decision and offer it cheaper.

Answer 4

Create a high-quality landing page about the product and check the interest of the target audience in the topic by giving paid advertising on it.
1. Unique
2. Useful
3. Clear and easy to use.
4. Difficult to implement in a short time by possible competitors
5. Inexpensive

Answer 5

The monster envelope has the best marketing part! Read the blog, subscribe to the newsletter, you will receive good and useful material, as well as invitations to free webinars. You can also subscribe to a paid product if you wish. The project manager Anton Petrochenkov is very good at leading the project.