What should be a normal CTR in direct and adsense?

Question

Search Engine Optimization

Tell me, what should be a normal, acceptable, or excellent CTR for ad units (total number) in Yandex Direct and Google Adsense affiliate programs?
Now I have - 0.52-0.64 by direct, and 0.65 by adsense.

Answer 1

It all really depends on the subject and location of the ad units.
In my experience, a good CTR in YAN is 1% for regular sites, for heavily commercial (finance, loans, banks) it is 2-3%.
Here is info about CTR in YAN and about increasing CTR .

Answer 2

In general, an incorrect question .. there is no such thing as a "normal CTR" ... it all depends on the block size, location, subject matter, visitor engagement, etc.
Tip: if you want to increase CTR - conduct experiments, and then you will answer your question for yourself specifically in your case!

Answer 3

It all depends on the topic. But offhand, 0.5-0.6 is not enough. Unless it's information requests.
Exclude phrases without conversion, with bounces, 1 page views, etc. Eliminate excess trash.

Answer 4

Is it in percentage?
I remember in VK with very fine segmentation, I had a ctr of about 40%