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asdz2015-04-15 11:47:17
Search Engine Optimization
asdz, 2015-04-15 11:47:17

What services do you recommend for website promotion?

Interested in position monitoring services, site analysis with tips, calculation of approximate costs. What do you advise?

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14 answer(s)
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seredaes, 2015-04-15
@seredaes

seopult.ru in the same place and there are lessons and tips on layout, what and where is wrong.

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Lida Petrenko, 2016-10-15
@lida_petrenko74

To remove site positions in Yandex and Google, I use allpositions.ru

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Vitaly, 2017-11-04
@turkinV

I use https://spyserp.com/ru/ an excellent online service for taking site positions in Yandex and Google search engines. There is a free plan for 3000 checks per month. Shows real data, convenient settings. Prompt technical support via skype chat. Didn't notice any cons.

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Nikolay, 2015-04-17
@Nikolaos

Check out the selection here

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Dmitry Solomakin, 2015-04-20
@solomakin

Yandex cuts out those who buy links. Google is also moving in this direction. There are clear and simple ways to move up and overtake competitors. It is best to speak with a specialist. When they tell you about buying links - leave, now everything is decided by usability, site structure, block arrangement, internal links (linking) and texts. Yandex has learned to evaluate the real "usefulness" of your site and business for the user thanks to Matrix.NET algorithms. So you'll have to somehow grow organically

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Ilia Berg, 2015-04-23
@vkberg

asdz @asdz
source
On April 15, Yandex once again announced the tightening of the algorithm in relation to sites promoted using links. The changes will take effect on May 15, 2015, so promoters who are still buying up links in batches have time to abandon them, but, as Yandex says, this should be done as soon as possible, since the search engine will still have to understand that there are no links. Yandex also hinted that it would primarily punish SEOs who “have been buying links for a long time and on a large scale.”
Another intimidation of the abolition of the reference today, probably, will not surprise anyone. Used to. For 7 years, Yandex has been threatening so-called unscrupulous SEOs and threatening sanctions in the form of pessimization or a ban. At the same time, he is well aware that there are no exclusively white promotion methods that allow you to compete in search results in any field of activity. And the one who tries to prove the opposite, trying in vain to promote the site to the top, is doomed to failure.
swim, we know
Let me remind you that since 2008, Yandex has been disapprovingly looking at sites promoted using links. A few years ago, very large companies that at that time occupied leading positions in the field of website promotion fell under the hot hand of Yandex. It was these sites that could be seen in 1-3 positions in the Yandex search results for the queries: “website promotion”, “website promotion”. I deliberately do not name the names of companies, we will not engage in anti-advertising. These same companies are still engaged in promotion, however, for the above queries, they are very deep in the depths of search results. Sanctions specifically from these sites have not been lifted.
But only in December 2013, Yandex really scared the SEO community and announced that in 3 months it would completely abolish link factors for commercial queries. To begin with, the changes were supposed to affect only Moscow. After some time, other regions. The reference was canceled, but somehow strange. The cancellation affected certain topics and, possibly, certain sites.
What is the situation now
I must say right away that I am a practitioner to the marrow of my bones and do not trust anyone or anything until I try it myself. I am constantly looking for new and new promotion schemes, experiments are taking place on more than a dozen sites, both on my own and on client sites. There is a group of sites that are subjected to the most daring experiments. I can definitely say that link promotion is now working. Yes, definitely not as bright as before, but it works, including in the Moscow region for commercial requests. How else can one explain the fact that on three sites 100% of the links were removed at a time, on the second - 50% and a month later another 50%. On the third link was removed gradually, the pleasure lasted for 3 months. All sites are Moscow, requests are commercial. Positions in the top or next to the top. The result was the same for all sites. After 4 months, the site was out of the top 50 for all relevant queries. After 4 months, I began to slowly restore the same links, sites began to get closer to the tops. The link removal experiment was conducted from August 2014 to November 2014. The topics are very diverse: curtains, air tickets, plastic surgery. I apologize for not accompanying the words with graphs and detailed figures, but the conclusion is obvious: the link works!
Of course, no one has canceled other factors affecting promotion, such as proper internal optimization, work on behavioral factors and social signals, etc. will not work.
What will happen after May 15
Let's see what happens in a month, whether Yandex's announcement will turn out to be another Chinese warning, and only certain sites will be punished, or we will really see a serious interference in the algorithms. I am sure that none of the SEOs whose sites are in the top or next to it will lift a finger to remove the accumulated links over the years, on which they spent their hard-earned or client funds. Why cut the branch on which you sit. Maybe this time it will.
Opinion
Yandex, of course, is doing a good job of trying to clean up the Internet from unfortunate sites, but such methods in the form of intimidation and threats will not lead to anything. All those who occupy leading positions in search results occupy these positions precisely through promotion, the lion's share of which is the purchase of links. Moreover, these are quite decent sites with useful content, competitive prices, and convenient service. So why should some of the good sites suddenly suffer and they should be replaced by sites from the second ten just because they have 30% less backlinks. Somehow not fair. A much more correct solution looks like a one-time exclusion from the algorithm of all parameters responsible for taking into account the reference and, by the way, the abolition of the useless puzomerka TIC. Why not make a second button next to the search bar "Search without reference". To my mind,
By the way, a couple of months ago, Google also hinted that it would soon tweak the algorithm in the direction of evaluating the quality of site content. I will touch on this topic a little further down. Some comrades in the workshop say that they have already noticed some unhealthy changes in positions in Google, I have no changes so far.
A little on google
Since I'm talking about a possible impending storm at Yandex, I'll say a little about Google. Maybe not everyone is aware that Google recently announced work on a new Knowledge-Based Trust algorithm, or simply KBT. The algorithm is aimed at assessing the degree of relevance of the search query and the correctness of the information provided on the site. The study of endogenous signals is something that Google has been striving for for a long time. Obviously, the search engine is also trying to take into account the link less and less, trying to move on to a deep analysis of the quality of the content and its relevance to the query. There is a document describing the operation of the algorithm, who are curious, you can read pdf. Unfortunately, it is not yet clear when the KBT algorithm will be launched, but work on it has been ongoing since August 2014. It also remains a question what percentage of sites will be affected by the changes,
Conclusion
Search engines have been trying to rethink their algorithms for many years, shifting the focus towards the relevance of content to the input query and less and less considering link factors. Different penalties are used for violators, but it can hardly be called a fight against the reference. I would like to see really radical measures in the form of carpet bombing, and not pinpoint cleansing, as in all previous times. And then it turns out not quite an objective approach: everyone is equal, but someone is more equal.

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un1t, 2015-04-15
@un1t

megaindex.ru, seolib.ru

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Maxim Kudryavtsev, 2015-04-16
@kumaxim

SeoPult and Rookee - in terms of tracking positions in PS. You can also look at Wizard.Sape, but I didn't use it much, unlike the first two.
In the Pale of Working with Contextual Advertising: SeoPult and Aori
As you can see, I personally like SeoPult more :-)

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urgot, 2015-04-16
@urgot

Adwords

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superflow, 2015-04-18
@superflow

the question is relevant, now they talk a lot about "article promotion" and its effectiveness, is it really so, or do simple anchor links still rule?

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Dmitry Filandor, 2017-11-04
@LifeAct

There is no such service with the button "optimize the site" and will not be! You have two options:
1) For a long time to study this issue on your own, in a year or two - advance something;
2) Download at least an audit from specialists and order the same links, you can handle writing articles on your own.
Regarding the first option, the most sensible book on SEO

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Kapusta2018, 2019-01-22
@Kapusta2018

Now the promoult service is the most normal

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Ivan, 2019-10-11
@skapunker

no, as they say, if you want to do something well, do it yourself.

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sputnickk, 2019-10-11
@sputnickk

The most important service is the brains)
And all the services, they are auxiliary ....
Yes, no one will cancel the links, just a competent approach is needed to the reference one. - Trust links

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