What recommendations can you give on compiling / maintaining a context for the Taxi service?

Question

contextual advertising

Task: Drawing up/Maintaining an advertising campaign for a taxi service.
What recommendations can you give on the preparation of the AC (Requests / Announcements)

Answer 1

The topic is expensive, so in addition to advertising for the main queries "call a taxi", "taxi to the airport", think better and look for related topics. For example, collect low-cost traffic from low-frequency queries "online scoreboard Domodedovo", "how to get to the mega warm camp", "how to get to the Reef 2016 conference". That is, think not about your service, but about the needs of your customers. For example, you can generally create a night campaign with queries "how to get to the club ...", "get to the club ...", "where is the club ...". You will need to actively use contextual media targeting. By interests - travelers, shoppers, lovers of nightlife. By sites - to sites about travel, the same nightlife and, for example, sites of theaters, expensive restaurants (where you can’t go by metro if you don’t have your own car). Be sure to remarket, especially to those who have already ordered.
Be sure to advertise competitive prices. And better promotions - discounts, fixed prices, last-minute offers. Be sure to include all possible ad extensions. Make mobile ads. For mobile phones, you generally need to make an increased rate of rates in your case.
And it's not hard to follow up. Here you can set goals in Google Analytics to help. You can put tracking codes to send an application from the site. Or, if you mean call tracking, then install a call tracking system - CallTouch, CoMagic or CallTracking.

Answer 2

If POISON - then https://direct.yandex.ru/search . Look at the ads of competitors, take something from there for yourself. Handle negative keywords wisely.