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What promotion strategy to choose if the SA is very small?
Hello! Now we are working on promoting our page on the requests of "Online cash desk" in the city.
The problem is the following:
The city is small, key queries are very low-frequency (10-20) queries, all sorts of minor queries and 0 at all
. (Not only the city, but also the district)
Moreover, the specifics of the work involve meetings with clients
I apologize in advance if the question is stupid
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In your case, I do not understand why you need SEO. The service is expensive, regional competition probably does not go off scale. I would try contextual advertising in search engines and probably in social networks. It's simple, it can be calculated, it will work. And SEO is, as it were, a secondary task, on which in this case I would not spend resources. For 10-20 requests is about nothing.
It is best for you to carry out one-time SEO optimization work. Taking into account the development of other sales channels, competent one-time internal optimization will be enough to collect up to 80% of SEO traffic. Accordingly, there is no need to expand the SA, otherwise it turns out to be SEO for the sake of SEO, and not for the sake of sales.
You obviously chose the wrong requests with the online box office, it seems to me that there may be a bunch of pleasant requests and tickets to a movie theater a concert and a bunch of related stuff
. Nobody on the Internet is looking for an online box office, everyone is looking for tickets
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