What percentage of active users out of mobile app installs is considered good?

Question

Marketing

The question is in the title. For example, my application was installed 1000 times, 700 uninstalled. How bad is this, and what is considered good?

Answer 1

Good is 0 bad is 100 percent of deletions
Everything else is somewhere in between and generally depends on the application and how you get these settings
There are ups where deletions are close to zero

Answer 2

Everything is relative in this mortal world.
For some, a loss of $ 1 million is a standard situation, but for some, the end of existence.
Everything should come from KPIs. I don’t know how it is in your case, but most applications still estimate the income.
And the ratio of deletions to installations can be one of many factors that affect this income.
You yourself must draw a coordinate system and take, for example, the current situation as a starting point.
And then reducing the deletions by 100 will be an excellent result for you in relation to your project, and not an abstract average