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What part of the total cost of the project, as a rule, goes to the designer?
And how can you understand that you are simply cheated?
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There are several things for this. I will say in advance - they are very logical, but they never worked for me.
You just don't work if the price tag is less, for example, 2 thousand dollars. Well, that is, this price tag is usually determined by authority, if you have a queue - you bring down a huge price and say that you don’t even take less, let them look for students. If they leave, you convince yourself that they are simply not your clients.
This is the minimum on the market, it is set so that, in principle, you can at least eat for work.
If this is a director of a holding of 5 corporations, the price starts adding zeros (on the right). If this is Vasya's neighbor, the zeros are removed. The question is different - are you ready to work without zeros in principle, and will Vasya be able to give you something that will replace these zeros for you. It's just that we take the director of a corporation for the fact that he will EXACTLY give you nothing. If the director of a corporation is your good friend, and you really believe (in vain, by the way) that he can be more useful to you in life than zeros, you can remove the zeros for him.
Some people have a very reasonable approach - they work for free, but instead of money they use connections. Do you want to eat? There is a familiar cook whom I helped in the 41st at the front. Wanted a car? There is a familiar auto investor who will sell you a car for ridiculous money, because he owes you. Do not forget one thing - you still need money, so you won’t work for everyone for free. With all this, a friend will not give much. Therefore, being a friend and thinking that you will have a lot of money will not work out that way. Money is earned from _not_friends_, but respect is earned from friends.
A tired and joyful person perceives the hardships of life more easily, and therefore a higher price. If tired, then "was not there", if it's very good, then "why is it so little?". Therefore, in business, by the way, it is not recommended to show emotions. Not easy. In addition, I will say that if you are aware of this, you will be able to turn on these states at the right moments and knock out a decision in your favor using them.
If you're doing something he hasn't even heard of, he probably won't give you extra money. But if you can tell him what benefits it brings and why you are doing it, the price goes up. But do not step on MY personal rake. You work for free and drive that you are doing a very important thing. Your client will smile and agree with you, but as you worked for free, you will continue to work for free. Nothing personal. Business.
" higher.
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Setting a price is a game of responsibility. The client is trying his best to maintain the initiative in the conversation and at the same time throw difficult questions at you. They say you work and tell the price, but at the same time I want to earn everyone and do nothing. And you are trying to knock the ground out from under his feet, take the initiative and prove that it costs so much, because he will not do it without you. At the same time, without offending him, without humiliating him, and without being rude, that is, very politely.
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- cost
- the desire of the client
- your ambitions
- the level of trust
- the state of the client
If you have gone through all the points and you have agreed on a price, then consider that you have agreed and turn off any thoughts about the price. So you thought you had enough? All right, now do it.
The usual situation in the world is an attempt to put the work below cost and, as a result, get a dissatisfied client, but ... get it! The client is not a curiosity. The client is an ordinary man who is very rarely smart, more often he is with some kind of psychos, jokes and no money at all.
You need a sense of the time that you spent on your training and on the fact that you help him. If he comes to you and declares from the doorway "and there is work ugh, move the column, so 10 dollars" ...
Your answer is almost automatic - "if ugh - so why did you come to me?"
But then again, for himugh it could be 10 dollars or it could be 2000 dollars. And for you, ugh , how much is that?
You answer him "Take it yourself." Ahh, he's lazy and doesn't have enough time? So no longer fie , let's talk about the normal price - how much you don't feel sorry for the fact that it took you one day, and not two or ten days for this work (or maybe 10 years) .
You know, usually, on this phrase, almost all clients tell you that you are a psychologist and go somewhere. Well, what to do, you revealed their insidious plan. And there are more than 90% of clients with such a plan.
For some reason, all hired workers are trying to try on a percentage of the cost of the product to their salary. This is fundamentally not true. (you can write for a very long time why this is so)
You have two options:
As a rule, exactly the price that he himself names. % of the project is not applicable to the design, only the amount of work on the design is estimated (in pieces, screens, characters ...).
Also, the designer, as a rule , does not think about the cost of the entire project, because. is far from assessing the complexity of the implementation of the software part, and may not even be aware of the lion's share of the functionality.
As a rule, in the provinces, the designer receives as a driver of a car.
The designer is a photoshop driver
We have always regarded it as follows:
For medium-sized projects (without any difficulties for both me, the designer and programmers), without taking into account managerial percentages, it turned out approximately:
1/2 - for the designer
1/4 - for the layout designer
1/4 - for the
programmer one person pulls the site, therefore it was 50% / 50%
But most often this is discussed individually. Knowing that the project costs 200 thousand, I will not ask 30 thousand for the work. It will be 50 at least.
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