What literature or sites to read on SEO promotion?

Question

Search Engine Optimization

Good day. I have little experience in layout, to be more precise, I mastered htmlbook.ru for 4-, or 3+, if you like. But he did not find layout the occupation of his whole life. Decided to get into SEO. Prompt, please, the suitable literature or sites on a subject.

Answer 1

I. Ashmanov, A. Ivanov "Optimization and promotion of sites in search engines"

Answer 2

To get started, you can read all the questions and answers to them on the tag toster.ru/tag/seo

Answer 3

I join the question. And in general, does it make sense to master optimization by books? Search algorithms change several times a year (if not a month), network resources are mostly blogs with plus or minus the same tips. One gets the feeling that all SEO is one big laboratory, but only Yandex knows how it actually works. Or is it a feeling from a poor understanding of the topic?

Answer 4

Of course, there is no exact algorithm for optimization and promotion, and good books mention this. But it describes that basic vector, those basics that help you understand what SEO is and how it works. And of course, you will have to develop any algorithm, strategy yourself already in practice.

Answer 5

Danil111 , start with fundamental literature - how information retrieval works (the Internet is full of articles, Wikipedia, official publications of search engines, books), I personally recommend the book Manning, Raghavan, Schutze "Introduction to Information Retrieval". This is in order to understand how the search works and how it works.
Further, the classics of literature on search engine optimization: Ange, Spencer, Fishkin, Strikchiola "SEO - the art of website promotion", Ashmanov, Ivanov "Promotion in search engines", Yakovlev, Tkachev "Website promotion", Virin "Internet marketing" and others. In order to understand how it all began and how it developed.
At the same time, in order to understand what is happening now - relevant articles. English. resources: clickz.com marketingtechnews.
moz.com, Russian. searchengines, seonews, articles from search engines, etc. Expert articles, articles by bloggers (not all, I'll explain later).
I explain: the understanding of what needs to be read and what is not needed will come with experience. Own filters will work to select effective information.
Further information generated by you in the course of experimental activities (if you really get carried away). Exchange of experience with other participants in the marketing environment. At this point, you will already orient yourself and understand the issues of obtaining information better than others. :-) Good luck!