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What knowledge should a good and in-demand SEO specialist have?
What does a good and in-demand SEO specialist need to know?
My understanding: PHP, HTML, CSS, JS. Is there anything else worth knowing?
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At the expense of SEO, the following:
SEO specialist SEO specialist is different.
From the requirements you need to know, if you are a Front-End developer + SEO, this is from the series when you make a turnkey project paired with a designer, he will layout you in PSD, you do everything else (layout, programming, optimization, etc.):
1 ) HTML
2) CSS
3) JS
4) Jquery
5) PHP
6) ability to parse in someone else's code.
7) experience with popular JS frameworks;
8) experience with version control system (git, svn);
9) experience with popular CMS.
This is from a series of requirements for coding and typesetting: (in its pure form, I didn’t see much from my friends as an SEO)
1) Search algorithms
2) Internal optimization (Yandex and Google standards)
3) External optimization
4) Promotion strategies
and a lot of experience at the site audit (usability, technical audit, etc.).
5) Knowledge of PS filters and ways to withdraw from them.
ps It all depends "Who do you want to be"
ps2.
With regards to SEO:
From experience:
1) Communication with the customer (to be able to offer a product and services, not to sell cheaply)
2) Technical audit of the site.
3) Usability audit of the site.
4) Further analytics of the area, miscalculation of the profitability of the project.
(includes the composition of the semantic core, the cost and timing of the output to the top, the percentage of output to the top and various factors)
5) Next is the work itself, designer + layout designer + proger + SEO specialist and other hands. faces in the form of a technical director, art director, everything depends on the project.
p.s.3. A good SEO specialist is 50% a marketer who knows how to properly present a product or service.
— Hello, is this an SEO agency?
(whispers) yes.
- Why are you whispering?
I'm in algebra right now.
SEOs are a whole different story. For the most part, they are stupid (at least in our office), they don’t know anything, they work with a couple of programs to track site statistics and check content for uniqueness, they get bored with stupid questions, etc. Throw them in the neck)
It seems to me that any SEO should have the skills of fast running and poor eyesight. And there should always be a brick wall somewhere near it.
Of the above, you need to know only html, and how to bring the site to the top and catch up with attendance, of course
They called me to a company as a CEO. I said that I would go if at least one project taught me what to do. I didn’t get a job.) Now I’m coding)
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