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What is your iOS app view/purchase envelope in Apple's new analytics?
Apple has released iTunes Connect Analitics, a new advanced analytics for iOS app developers, for beta testing.
Among other features, data on page views of the application has finally appeared. You can display the conversion rate by views/purchases.
I have a 4% conversion rate on a paid application with the theme "Health and Fitness". I wonder if this is a lot or a little compared to others? Can you provide data on your applications?
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In general, this analysis should be treated very carefully. After all, this is only about iOS 8. Units are the first downloads, repeated ones are not counted. If the application was downloaded from the top or from the search results (and the current "cards" quite allow you to make a decision without going to the application page), this will also affect the calculated conversion. Etc.
In general, it is better to spend more a / b and that's it.
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