What is the reason for the strange manner of the sites of expensive brands?

Question

Marketing

Why do luxury brand websites look so simple? What does this simple design give them?
And if you don’t know for sure, then also express your assumptions,
some examples:
1 https://www.supremenewyork.com/
2 https://www.supremenewyork.com/
3 https://www.doverstreetmarket.com/
4 https: //www.balenciaga.com

Answer 1

What did you expect to see? Is this bullshit run by the mafia with awwwards? Those nasty sites with disabled scrolling or scrolljacking, loading for at least a minute, with WebGL that freezes everything and boils the processor, and consists of 90% of flashing video in the background?

Answer 2

There is a better example :)

Answer 3

My favorite example is lib.ru
This is an example of how you should not care about design

Answer 4

It is convenient, practical and pleasant for the user.

Answer 5

I think that in this way they show their status in the market.
The message is: "We don't need beauty on the web to sell. The quality of our products and services is recognized by millions and speaks for itself."

Answer 6

Your "simple" sites are too deceptive, you climb them more carefully, you will find that they are not so simple.
And the fact that the first page does not have a bunch of Google banners and other rubbish - so people tastefully left the most important thing, and did not stuff it so that there is nowhere for the eye to rest.
All brands pursue a certain goal - to be recognizable, to be in demand.
You can, for example, be different from others.

Answer 7

Everything is simple and clear with them - there are no heavy graphics on the site, there are no heaps of sliders, banners, links and other things. Nothing more - just their brand and product. It's gorgeous!
Zy Here is another question of the region. For example, if in Russia and the CIS countries they still love to cram everything and more into the site (they say it's expensive and rich), then in Europe - the less crap on the page, the better.

Answer 8

Notice all these sites in the com domain zone, in my opinion, it's not about expensive brands, but about the Western mentality, IMHO. When I learned to make websites, I followed the principle as with machines, ours do not know how to make. in the west it is more beautiful and I just had blood pouring out of my eyes. almost all of them are. And just the most beautiful sites in the Russian-speaking segment of the Internet were discovered.

Answer 9

Don't use the word "just" when referring to software unless you are the author.
The fact that these projects do not look in the style of word2003
with a bunch of buttons that 1.5 users need just means that they were not made anyhow.

Answer 10

Because everything ingenious is simple.
This does not mean that everything that is simple is ingenious, but no one except the collective farmers has ever liked the excess of whistleblowers.

Answer 11

Well, yes, there are a lot of tanks, but there are good sites. I think the value of the site is given by the designer’s literacy: compliance with the rules of composition + modernity) by the way, the rules of composition are half the success in creating a site, there are no actual secrets)) by the way, you can learn more about compositing in articles, as a rule, learn and use)
https://onlinebd.ru /blog/ui-dizain-chast-pervaya-r...
https://onlinebd.ru/blog/ui-dizain-dizain-saita-ch...
https://onlinebd.ru/blog/udobstvo-ispolzovaniya -sa...
Well, the taste that every designer should have

Answer 12

what is the fourth one?
gives a presence on the network,
they are not bought on the network

Answer 13

These are abandoned sites. They don't need them.

Answer 14

Cool minimalist sites come across from time to time. But what you brought looks rather pathetic. The feeling that succumbed to the influence of fashion designers. What is the running line and caps worth?

Answer 15

Cool content + minimalism = cool. It's bold and that's why it's cool.
This effect is created thanks to the contrast - this is one of the most important rules of design (contrast).
And the sites do not meet expectations, which is why they are also surprising.
It's cool, like the mayor of Great Britain riding a bicycle. In Russia, this will NOT be appreciated, but only a few are ready to pay for this)))
By the way, an awesome example of the same approach is the Ikea website.

Answer 16

Throw slippers, but the Balenciaga website is not convenient for me: there are no accents.
As I understand it, for a large number of clothes with a print from the name, the brand is promoted and sells itself. Why bother then?
Plus, minimalism depersonalizes - there is no emphasis on any specific target audience. Perhaps, too, this is not in vain.