What is the reason for the spread of prices on the Yandex market?

Question

Electronics

Choosing a smartphone (let's take the specific example of "Sony Xperia Z Ultra"), I encountered a significant difference in prices in different stores.
range from 12,500 rubles. - up to 18,990 rubles
everywhere warranty 1 year
specifications are the same
I would like to clarify why such a difference in prices?

Answer 1

1/ "gray" goods and "left" sellers or hidden markups with a real purchase
2/ it is always more profitable to take from trusted sellers

Answer 2

3) Some prices on Yandex Market are not valid. For the reason that not all stores deal with / monitor their pricing on time and with high quality. And when you call there, they say: Oh, sorry, the price is not correct, the actual price is 2000 rubles higher. And I know from personal experience that in 70% of cases this is not a secret conspiracy to get a person to apply, but a real trick of the person who is responsible for pricing.
4) Different stores may have different entry prices for the same set of products. This is directly related to the turnover for a specific position or vendor.

Answer 3

In addition to the above:
5) The remains of the old party. Look at the USD rate a month or two ago - with the same rate of return, they can offer a price tag lower than that of competitors.
6) In principle, the pricing policy of the store. One has one store somewhere in the alleys and has 10 employees in total, the other has 20 outlets around the city. The second can: a) reduce prices due to turnover b) raise prices for the convenience of the buyer to buy where it is convenient for him (and because of his much larger overhead costs)
7) Different purchase prices. Even the same supplier gives different prices, often gives discounts for the volume of deliveries.

Answer 4

I’ll write my case, I looked at the Asus Zenfon 2 smartphone in the Yandex market. The price range was also around 6 thousand. The fact is that under the same name, stores sell phones with different amounts of RAM, processor, video processor. Most often this manifests itself with Chinese phones.