What is the name of the snippet and how do I add it?

Question

Search Engine Optimization

Here are two screenshots for the same query in different search engines.
The result is different. What is the correct name of such a snippet, why is it different, and how to add it on the site correctly?
I understand that it can be microdata, schema.org, microformats, OpenGraph, RDF
But in Google I find this , where they say that they themselves form such an output

Answer 1

there’s no way to add it, even though Yandex has a semblance of a manul, they usually try breadcrumbs, but the joke is that the more the site looks like popular keywords, the less likely it is (well, unless they only ask for a domain)
here it’s chewed