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Li_ Ma2014-04-29 10:11:57
Marketing
Li_ Ma, 2014-04-29 10:11:57

What is the name of the agency - web studio, digital, interactive?

Hello!
Today the client said "What kind of web studio are you with such a set of services, you are a Digital agency", I thought. Calling us "Digital Agency" is, of course, not my thing (it seems to me that this is too pretentious for a company with 12 people, with no experience and desire to work with large customers worth millions).
What do you think about this?
At the same time, a web studio is too limited in the range of services (in fact, these are turnkey websites, web design, promotion).
Marketing/advertising agency - identical.
Creative agency - no.


- Website development (standard (economy) and non-standard solutions)
- Development of landing pages (hard work: research, surveys, in-depth analysis, etc.)
- Development of mobile applications (preparing to launch))
- Corporate identity (economy - simple design and a beautiful presentation, "not economy" - marketing research, analytics, and not just "drawn something")
- PR on the Internet (for especially suffering clients there is also the opportunity to print in a magazine / newspaper at tasty prices)
- Printing services
- Photography (outsourcing)
- Several of my projects (as passive income), and there are ideas and forces to develop them.
It will be interesting to hear your opinion.
Maybe I'm just "driven"))
UPD as an option - "Internet Agency"

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6 answer(s)
I
ifaceman, 2014-04-29
@almadob

Hello!
It's nice to see what people think before giving themselves a big name. There are no corrals here, this is really important. We are used to being greeted by clothes, so such names can work, but if you are looking for interesting cooperation with smart people, then you should not exaggerate.
*First of all, do a little research on the reaction of people, as well as their associations with the names (you can also ask questions on the social network, linkedin is good for such questions).
*In addition, ask the person who negotiates with potential clients: "How can you most confidently name us so that you yourself believe in it with all your heart and the sale takes place? "
*If you want to understand the essence of the problem even more deeply, make a table with agencies , their names, spectrum, services, clients and, most importantly, success. It will become more and more clear.
Do all 3 - there will be no more questions.
From personal experience I will say, that our small and medium-sized businesses perceive digital agencies better, and the word interactive evokes mixed associations.

C
ChemAli, 2014-04-29
@ChemAli

We would like your problems.

E
Eugene, 2014-04-29
@iamd503

And if tomorrow another client calls you "office"? Are you thinking again?

P
Puma Thailand, 2014-04-29
@opium

Call yourself just a studio or just an agency

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lookid, 2014-04-29
@lookid

ANYNAME : interactive and design agency

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Denis Filonov, 2014-05-04
@DVF

Call yourself a studio. You can change the type of activity as much as you like. Though a web studio, even a photo studio, even an architectural one.

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