Is there a good book outlining marketing tricks?

Question

Marketing

I made my own project, it has paid functions that are presented to users "stupidly", and they need to be able to sell, but even then I don’t really know how (the whole creative ends with the fact that I set the price to $ 2.99 instead of $ 3 :)).
Is there a book that will summarize many of the marketing tricks, or at least the basics, and be written in a way that a non-marketer can understand?

Answer 1

The Psychology of Influence by Robert Cialdini is a good start. There are many tips on how to influence the consumer, for example:
Therefore, we buy a product that has more reviews or is marked "top sellers".
In general, you can look at competitors or even related industries and get inspired. Plus read something about UX.

Answer 2

Dilogy "12 chairs" and "Golden calf".