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vanyaj2020-09-02 16:50:11
Marketing
vanyaj, 2020-09-02 16:50:11

What is the most effective linking scheme for an online store?

What is the most effective linking scheme for an online store?

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Curie, 2020-09-02
@Curie

One that makes sense to the user. "Breadcrumbs" really help in navigating the store, I think. Links to related products are valuable to the user. Like seo - links placed for the very fact of linking without meaning for the user are just as meaningless for the search engine.

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Natalia Petrova, 2020-09-18
@natalyos

It’s great if you have a blog, you can publish collections with links to specific products as Yandex Market. You can still

  • make links to related products in product cards
  • show the block with the top products
  • show a block with seasonal products, if any

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