What is the logic of the consumer?

Question

User interface

This is a dental clinic. What is the logic:
1) First make sure that this service is provided in such a clinic, and make sure that it is available financially, only then see the benefits of the clinic.
2) First see the benefits of the clinic, then everything else.

Answer 1

The consumer's logic can be as simple as looking up a particular doctor and looking up his qualifications.
The advantages of the clinic are usually two things:
Location and convenient travel (it's good if there is a map on the site)
Reviews, at least similar to real ones.