What is the difference between the keywords "spb request" and "spb request"?

Question

Search Engine Optimization

I used to think that if you search in St. Petersburg for the queries "speech therapist", "speech therapist in St. Petersburg", "speech therapist in St. Petersburg", "speech therapist in St. Petersburg", then the output will be the same, i.e. the search engine determines the query and geolocation, and then gives me the answer.

It turned out that the issuance of these requests, although slightly, differs. And the same goes for other topics. It that, it turns out, it is necessary to collect positions for all options? And for which option is it preferable to optimize the pages? spb? in spb? In St. Petersburg? Or else how?

Answer 1

Yes under all
All and develop

Answer 2

Yandex has long been able to issue by synonyms.
Drive in "prostitutes Msk". The entire first page without mentioning the word "Msk", but with the mention of "Moscow".
Therefore, it is preferable to optimize for the main query. Synonyms are optional, but not required.

Answer 3

And for which option is it preferable to optimize the pages?

And what do you think, how does your target audience most often gain: St. Petersburg or St. Petersburg?

Answer 4

You need to pull the maximum number of targeted requests. But usually it all starts with commercial inquiries.
For example, the request "speech therapist" is an informational one, and "speech therapist SPb" is already semi-commercial. Usually commerce and infomercial are not promoted on the same page.
As I understand it, there was a question about which request to choose from semi-commercial ones. It is required to determine the frequency in the exact occurrence and which frequency is higher to use in meta tags.