What is the difference between site audit and promotion?

Question

Search Engine Optimization

There was a little silly question in which I got confused. What is the difference between site audit and promotion? I found that an audit is an
analysis of a resource for its compliance with the requirements of search engines. Promotion is clear. But the audit refers to the seo itself or is it a separate thing. Why conduct an audit, identify errors in the site's seo if there is a promotion?

Answer 1

When you go to the doctor, you are first diagnosed and then treated. It's the same here. Audit is a diagnosis, promotion is a cure.

Answer 2

Without auditing and correcting errors on the site, promotion will either be impossible or extremely ineffective. First, they do an audit and correct errors, and then they promote it. Then, based on the results of the promotion, they again do an audit, make changes to the site and promote it again, do an audit again, etc. In general, an audit is not a one-time action. It needs to be done regularly. Because the site can be hacked, something may break, there may be problems with hosting, etc. This must be constantly monitored. This is an internal site audit. Well, external regular audit. What are competitors doing, how are their positions and our positions changing, etc....