For a positive result with a small budget, is it better to try to bring to the top page for high-frequency or medium / low-frequency queries?

Question

Search Engine Optimization

What will bring a greater flow of potential customers from search engines - optimization for high-frequency queries or medium / low-frequency ones with a small budget?

Answer 1

If the budget is small, then it is worth working on low-frequency requests, since they do not require costs.
At the same time, low-frequency requests include high-frequency requests with refinements, and after you attract enough traffic and increase the budget, you can start working on high-frequency requests.
The main thing, when working with low-frequency requests, is to correctly select the keys.