What is the difference between sales through CPA channels and through Yandex.Market?

Question

Electronic commerce

As I understand it, CPA is Cost Per Action,
and Yandex.market is either pay per click or pay per sale.
It turns out that yandex.market allows you to use either the CPA model - for stores with low conversion
or the model of payment for impressions (clicks), which is suitable for stores with high conversion. You can save by buying only clicks.
Am I right?
And does anyone know if Yandex.market has a large share in this market? Will it grow? Just want to understand where the market is heading? Towards affiliate networks or Yandex.market?
Thanks in advance

Answer 1

It turns out that yandex.market allows you to use either the CPA model - for stores with low conversion or the model of payment for impressions (clicks), which is suitable for stores with high conversion. You can save by buying only clicks. Am I right?

True, but it needs to be tested on a case-by-case basis. Somewhere it is more profitable to pay per order, somewhere - per click.

And does anyone know if Yandex.market has a large share in this market? Will it grow?

At a minimum, it will not fall until competitors like Ozon or Beru (although it is also Yandex) bring their marketplaces to a similar level (filters and a catalog are a very strong point of Ya.Market)

Just want to understand where the market is heading? Towards affiliate networks or Yandex.market?

Everything will exist. It all depends on the cost of a click and, as a result, the price of a client at a particular online store. Somewhere the price increased - the traffic was redirected to another channel, and that's it. Dropped and returned. It’s bad to sit on one traffic channel, so adult guys still use the maximum of available traffic sources.

Answer 2

Yandex market has changed: - it now consists of:
if you are interested in Russian ecomers, read the works of
datainsight.ru