What is the best way to promote a startup (service) to a Western audience?

Question

Startups

Startup guys, tell me how to promote the service to a Western audience? The service itself is an “interesting auction”, but I think they will understand it better there than we do. The project is written (by me, I am a programmer). But I don't know how to promote it, show it to people (mainly young people). Interested or not ...
I was looking for one of ours who could be engaged in freelancing promotion, but no one was particularly involved in this.
I was looking for Western firms, I found them. But I don't know how to trust them. I would like to hire a good specialist (team) in this matter.
If anyone has come across this problem, please post.
Have a nice day, everyone.

Answer 1

Uno
To attract the flow of the first visitors, try using contextual advertising , but before that, be sure to register the project in Western social networks and add their (social networks) buttons to the project page. Thus, the first “flow” of users to the project will be received, and logically, the “flow” through social networks will increase (proportionally reducing the cost of contextual advertising).
Dos
Order a review from Western information resources (cnet, techcrunch, etc). Most often it is free, all that is required is to contact the editors (editors).
Related links:
cnet
techcrunch.com