What is the best way to organize a mailing list, through Bitrix or a third-party service like Unisender, and why?

Question

1C-Bitrix

Do specialized services have something I don't know about? More emails reach the target? Emails don't end up in spam? Why do most of our partners mail out to customers through third-party services, and not through 1C-Bitrix, in which they have both the database and the order history of the same customers?

Answer 1

Well, there are good statistics. There are good email templates, good subscriber management. All you need is to receive an email from the client and write only the text. The system does the rest for you.
In Bitrix, you have to create a template yourself or not, it is difficult to subscribe a user to a newsletter, it is difficult to unsubscribe. The statistics of letters do not shine. Tembolee, they only have something in the new versions with the mailing list. Previously, there was just a mailing without statistics and buns

Answer 2

The thing is that third-party services like Unisender, in addition to the mailing itself, will give you statistics.
You will not bother with single-pixel images, inserting unique files into html emails and tracking whether they have downloaded or not, in order to understand whether the user actually received the email in the mail client or not?
A specialized service will be able to send several thousand letters very quickly. Regular hosting will most likely shut you up as a potential spammer.
A specialized service will tell you which emails are rotten and should simply be removed from the database. I don't think you want to manually parse scams from different email services in order to do it yourself.
And then, what's stopping you from pulling your addresses into the mailing service? Normal services have an API, the same mailchimp or unisender can do it.
There is only one drawback - you have to pay for it :) Everything else is a must have.

Answer 3

On third-party mailing services:
Pluses - I agree with Sergey - convenient, less hemorrhoids, more understandable for the average manager or leader. There is a database of popular templates and guys can make up adaptive email templates for an additional fee.
Cons - You give your customer base to third parties who may use it for their own purposes. Those. it is likely that your existing customers will receive letters from other organizations, and probably with a targeting focus, in other words, letters from related firms. Competition for competitiveness.
Pluses - your clients - only yours. The mailing strategy is your strategy. From version 16, you can create adaptive templates in the designer mode (raw, but with potential), the presence of trigger mailings with popular functionality (linking abandoned carts, calendar mailing), as well as unlimited possibilities of linking to any events (promotions, new items, gifts) and other chips.
Cons - the difficulty in individual settings due to the many possible options (but you can also peep). You will need people who are familiar with Bitrix and have certain knowledge (if there is no one to learn from), namely:

• Programming - creating exceptional events and modifying existing ones - depends on the wishes;
  
• Layout - creating an adaptive letter template and styles - in most cases it will be required once to form a header with a logo, a footer with additional contacts and, if desired, additional elements (thematic background of the letter, images, prices, notifications, etc.);
  
• Marketing - optional - integration with the analytical system, development of mailing strategies close to the direction of the site, generation of thematic texts;
  

In terms of finances , the services have an inexpensive subscriber for a bunch of unnecessary statistics and a solid amount for one-time work, the functionality of which is necessary for more than "to fill the entire Internet." In the case of Bitrix, you can hire a freelancer, or a specialist - a one-time fee + for little money, you can agree on a consultation for a stupid manager.
Regarding the collection of email addresses of potential customers - it will not be difficult for a professional to voluntarily, with great desire, register a user on the site. Registration format login = e-mail, via social. networks.