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criminalist2019-04-16 00:25:08
Search Engine Optimization
criminalist, 2019-04-16 00:25:08

What is more important text or file?

Hello, a question for optimizers, promoters, lately everyone has been tormented by the question of what is more important for a site on which the main content is downloads, in this case programs, at the moment we have texts on pages with an average of 700 characters, and of course screenshots of the program and files.
In general, the picture is this, the user switches from the search engine, downloads the file and leaves, the goal seems to have been achieved?) But sometimes it takes the user from 5 to 10 seconds, it seems to be considered as a failure?
The essence of the question, what is more important is a text footcloth of 3000 thousand characters, or is it that the user got what he wanted from the site?
The bounce rate for the year is about 26%, on average page views are 3, is this normal or should we focus on texts for search engines?
I'm writing from my phone so sorry for any mistakes.

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2 answer(s)
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Xveeder, 2019-04-16
@Xveeder

The footcloth of the text will not affect the time spent on the site. The user is unlikely to read the description of the program, since he already knows why he needs it.
To reduce bounce rates, do not give the file right away, but when you click on the "Download" button, redirect the user to a new page with advertising and a timer of 20-30 seconds. This is what all download niche leaders do.

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Rinat Haisman, 2019-04-28
@Rinat_Haisman

Google has patented behavioral factors, all patents must be in the public domain, what we know:
The patent gives the following example:
1. A short click can be considered a bad indicator for a page. The page does not respond well to the search query. Example value: 0.1
2. Average click characterizes the page as potentially useful. Example value: 0.5
3. A long click characterizes the page as good. Example value: 1.0
4. The last click characterizes the page as probably good. Value example: 0.9
Last click - click, after which the user did not return to the search results, that is, he closed the intent.
Resp. if people close the intent, leave everything as it is, do not add extra footcloths - now everything revolves around the intent, especially in Yandex, links are still strong in Google.

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