What is included in the monthly work of an SEO optimizer?

Question

Search Engine Optimization

Good afternoon! I am looking for an SEO optimizer for my site (internet store) with a monthly payment (for example, 30,000 rubles per month).
Several questions arose:
1. How much work is usually done per month?
2. Does this cost usually include writing articles / buying links?
3. What should I, as the owner of an online store, require from a SEO specialist? Reports?

Answer 1

The question is ambiguous.
In the course of promotion, work can be completely different - these are analytics, and work on technical optimization, and work with the semantic core, and many other things.
To simplify, then:
The full list of works is quite large, I see no reason to turn my answer into an abstract, especially since different works may be required.
If you estimate the costs, then for good, the main part of them is the labor costs of a specialist. Yes, there are still guys who consider the budget for promotion to be solely the cost of links, but I don’t recommend contacting such people.
You can agree with the performer on a certain fix + additional budget for texts and links (if necessary).
Usually, experts do not welcome the customer’s desire to paint everything point by point without payment, draw up a strategy, etc., since most customers after that either remain silent, or think for a long time, or simply go where it is cheaper.
If you want to take a serious approach to solving the issue - order a preliminary analysis, in which you will ask to describe the indicative work (after analyzing the site) and discuss the limits of additional costs. Try to communicate with the performer, make sure of his competence.
These can be reports on the work done for a specific period (so that in case of questions you can apply for an independent assessment of third-party specialists), or think for yourself how it is more convenient for you to track the effectiveness and, depending on this, discuss the reporting form.
ps In the first months (especially if the store is young), one should not expect an explosive growth in sales. SEO is a long-term investment, and not as many people imagine "I want to be in the top in 2 weeks, pay 500, and make a profit of 10,000 dollars."

Answer 2

Well, you ask your SEO specialist what does he include
. Each SEO specialist does everything in his own way, after all, SEO is not a science, but an art.

Answer 3

You have to compare the "sales funnel" with the investment in SEO, i.e. return on investment in advertising in the form of sales of goods from your store. The task of an SEO optimizer is to bring the site to the first pages of search results. At the first stages - do not invest a penny in advertising. It is important to prepare quality content for "suction" by search robots.
Take statistics PERSONALLY through webmasters.google.com and watch the trend.
To maintain positions: 10-20 new articles per month, the rest goes to advertising.
Always compare: what was and what has become.
And based on this, evaluate the quality of the work of an SEO optimizer.

Answer 4

It all depends on how many projects an SEO specialist leads. And what are the promotion criteria set by the authorities.
If according to the rules, then at the end of the month, the SEO specialist must make a report on what he has done over the past month.

Answer 5

In general, everything is described in detail in the first post, there is nothing more to add.
SEO tasks: increase conversion, increase targeted visitors, and not just a bunch of visitors, but who will not buy anything at the same time. Requests need to be filtered, only the target contingent should be attracted to the site and about, which did not exactly come for a purchase, but might buy it.
1. As in other professions, work is ongoing here. In SEO, everything changes very quickly and this is not an exaggeration, just 2-3 years ago you could easily create the most bespontoon site, post cheap content there, do runs on some trust bases and that’s it, you just have to wait for traffic, but now everything is much has changed and I foresee that in the next couple of years the changes will also not be very small.
2. No, of course not. See for yourself. Here you give a SEO specialist a salary of 30 thousand and at the same time say that there is his salary + expenses for links and content, well, it's ridiculous. Firstly, the costs always go separately, secondly, the SEO specialist will simply by nature wildly start saving and buying the cheapest links and content, and as a result, the site will be somewhere far beyond the Moscow Ring Road.
3. Reports, well, if you want to be like all office offices, then please, but in my opinion you need to demand a result, and not some miserable reports. Then the work will be for the result, because you need it, and not just for show. Some will disagree with me, but that's your right.
PS In general, a toaster is not a place for such questions, there are practically no SEOs here.
I registered only to give an answer, SEOs usually hang out on the forums, although there the percentage of redneck SEOs, because of which many people hate them, is off scale.
I am a SEO specialist myself, if you want to work with me - [email protected]
[email protected]

Answer 6

The most correct thing in this case is to first decide what exactly you want to cook (for example, soup with dumplings), then specify the recipe / ingredients for this dish.
In SEO, the dishes are most often the following:
- promote site.ru according to the list of XXX queries in the Yandex search engine in the Moscow region
- bring search traffic to site.ru by YYY hosts (visitors) / day
- bring site.ru to the level of 5 targeted calls (applications)/day
Accordingly, based on the task and the current state of the site, a promotion strategy is developed, a work plan is drawn up. A work plan is just what you need for operational control + several services for tracking key indicators (positions grow or not, link mass increases or not, etc.) - it is enough to monitor 4-7 key indicators, depending on the scale of the project.

Answer 7

Hello!
The main thing you need to demand:
Print this phrase and track the number of purchases per month, quarter and half a year.