What is a reasonable price to buy an ad opt-out in a mobile game?

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Valentine2019-09-15 12:49:08

Mobile development

Valentine, 2019-09-15 12:49:08

Is $5 a lot? Also, how much to reduce the price for Russia? Advertising in the game is not intrusive, the user will encounter it only a few times in 10 minutes.

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5 answer(s)

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Ronald McDonald, 2019-09-15
@Zoominger

several times in 10 minutes

Nichrome itself "unobtrusive."
$5 is fine if the game is at least a level of some PUBG.

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SEOD, 2019-09-16
@SEOVirus

$5 is a low price. Moreover, it is done once for the entire life of the project.

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Anton Sopranov, 2019-09-16
@AntonSopranov

I think it depends on the game and the demand for it, I would put $5 and reduce it by $1.99 for the Russian Federation, based on the results of 2-3 months I would draw conclusions about the number of purchases, and either increase the cost by 1-2 bucks, or on the contrary, reduced.

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mordo445, 2019-09-25
@mordo445

Feel free to bet 10..12 dollars if the game can drag the player and does not scare away ads, does not discourage the desire to play. After a month, you announce a promotion, a sale, and in general, the devil knows what, reduce it to $ 2.99..5.55. Make a discount for in-game achievements. The cost for a particular country can be adjusted according to the average salary, according to the standard of living, but it is better to use the "beer index" or the Big Mac. It will better show how much people are willing to spend on entertainment. Movie ticket prices are perfect (according to the RF/USA beer index 1.8/2.9 = 0.62, i.e. $10 in Russia, $16 in the USA). An important criterion is to keep the audience, not to let advertising be a reason to remove your application. Everyone who uses the free version should be considered as a potential promoter of the application, and not a robot advertising clicker, otherwise they will have to release 4..
PS I myself, with a gnashing of teeth, react to the imposition of payment and% marketing, including the methods I have described, but what can I do, the author must eat, and it is better to earn by cunning than by rudeness

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Andrew Nodermann, 2019-11-03
@Lucian

You can make a shutdown for a month $5, a year $15, if at all, then you need to calculate LTV .