What does a website look like in terms of SEO?

Question

Search Engine Optimization

Hello everyone, please rate the site RK-Beton in terms of search engine optimization. Can anyone suggest what can be improved? thank.

Answer 1

Roughly speaking, SEO is an auction on the following groups of factors:
Content - you have a generation, but it is clearly not enough for successful promotion of targeted queries.
Reference - absent, since the site is new
Behavioral - similar, but they will certainly be low, since the site does not reflect business very well (below)
Commercial - the site is not developed
Technical condition - with http 302 redirect instead of 301, there are some subdomains in the search results , which give a 200 response, no NC, etc.
PS "About the rental" - is it in the sense of "About the rental"?
https://rkbeton.ru/product.php?id=25
Also, in my opinion, the creators of the site do not understand the specifics of your business:
https://rkbeton.ru/product.php?id=52 - it is not immediately clear what kind of rental is in front of you: steel, stainless steel, brass? etc.
The shopping cart on the site is obviously superfluous - the site should bring the client to the call as soon as possible
Total:
First: from the business goals of the site, it is necessary to assemble a competent semantic core of queries.
Secondly: optimize the structure and internal factors for this core (tags, texts, NC pages, etc.)
Thirdly: develop the site for the needs of the target audience and commercial factors (company info, delivery, payment, etc. ) .)
Well, work on external factors and regional binding, which is currently missing.

Answer 2

I went to the site, the first impression: it is not clear what it is, and why it is. Make a title and describe briefly (at least where the user got to at all). Show in detail where to look and what can be done / seen on the site, what do you offer? It seems to you that everything is clear, because you are doing it.
Oh, and remove those zero-attendance counters.

Answer 3

The first thing that immediately caught my eye was the urls. They should be CNC, not like they are now.

Answer 4

Yes, there is not only a problem with the url, the site structure is not visible