SEO-optimizer said to place the text on the main page above - right?

Question

JavaScript

Site dip24.ru - rewrote under the order on the engine that he wrote. It's the turn of SEO optimizers to work. They said: text in code on line 700. Let him raise the menu above, exactly in the code. On the page, let it also be displayed. The markup goes like this. Top Menu. Left menu (col-md-3) Main content (col-md-6) and the rest is the right column. As I understand it, they require that the content column in the source code comes before the left column. How appropriate is such a requirement and what is the SEO effect? Then, in general, a strange argument went, literally: "Either make up, or with the help of a script. There is such an online store Rozetka, they use the script."

Answer 1

In my opinion, it’s some kind of nonsense, but although the optimizer may be obsessed with his profession in general, that even the code forces him to edit for some reason. Pedant :)

Answer 2

This is really appropriate. But this is only a small part and absolutely not critical. Especially if the side columns are made in the tag <aside>and just use HTML5 tags, then the search engines will understand where everything is located and it doesn’t matter what is higher than what in the code.

Answer 3

The optimizer says everything correctly, it will be better for the PS if the text is higher in the code.

Answer 4

I don't specialize in SEO at all. But from the experience of communicating with optimizers: the higher the text, the greater its weight for the search engine. Based on the logic of user perception, which is reflected in the content processing algorithms - at the top of the page (well, in the code too) is the most important text.

Answer 5

Yes, there is such a topic. Spam in keywords whose idea is this? :) Why do party members put text there. And so in general I see the work of the optimizer (the fisherman of the fisherman), and it is quite high-quality. The only other side columns can be closed in the noindex tag. This will prevent the relevance from blurring across the page.

Answer 6

In general, it does not matter on which line you have text in the code. Make sure it's accessible to users and search engines. Make sure it drives conversions on the page that carries it. Make sure it loads quickly and at the right stage of the user's interaction with the page. Everything else is nothing. Check again if you want to continue working with this "optimizer".

Answer 7