What could be wrong with npm script?

Question

npm

Good afternoon.
Installed the Pug package for NPM. When the command is called,
pug templates/*.pug -w -P --out ./
everything works. Here is a screenshot:

However, I added a script to the package.json file with the same command, it gives an error.

"scripts": {
    "start": "npm run pug && npm run gulp:watch",
    "pug": "pug templates/*.pug -w -P --out ./",
    "gulp:watch": "gulp watch"
  },

The error is this:

But it all works if you specify index.pug instead of *.pug: Tell me

, what could be the matter? Why doesn't it work with asterisk in npm scripts?
PS I configured everything in gulp, the task is being performed, but for a general understanding, I will still be happy with the answer