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Bitrix/CS-Cart will eventually be cheaper.
At the level of rumors, Citylink 10+ million trees.
Exclusively magento. Bitrix is a bottomless barrel of capital investment
1. To write or not to write your own code - depends on the finances of the customer. And from how corrosive it is to the ideal result, how unique its requirements are.
2. The size of the store does not affect the choice of CMS. For modern databases, it doesn't matter how many goods you have - 1000 or 10,000,000 items.
3. The choice is influenced only by the required features, not the size. For most cases, ready-made solutions are quite good.
IMHO! For a really big one, you need to cut a self-propelled gun for specific tasks, or look for a specialized studio.
How big is the online store expected? As for Bitrix, I agreed, there are more minuses than pluses. Yii2 has a good engine from free ones, DotPlant2 , any templates can be pulled on it, many functions of an online store have already been implemented, labels, smart search, position comparison, etc., and it is sharpened for SEO, there will be no problems with promotion
One question - you choose how who, in what role? As a programmer/developer or as someone who will maintain it?
If you will support yourself, first take a look, and you have a lot of familiar magento developers. This is rare crap in terms of the fact that on a simple task you will be stuck with the fact that it is extremely difficult to find a performer (do not hope that there are a lot of them on the net - fig, when it comes to a task, most of them suddenly turn out to be a mirage ... or stand like half a plane).
But every second freelancer will subscribe to Bitrix and every first studio...
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