What can a sharp drop in impressions for search queries in Google Webmasters statistics mean?

Question

Search Engine Optimization

We recently discovered in Google Webmaster that our impressions for search queries have dropped sharply:

Data from Google Analytics gives a similar picture:

At the same time, search traffic to the site has not fallen in any way during this time, but only grew:

Tell me, what does this mean? And do you need to take any action?

Answer 1

Maxim Karakulov , the problem is that for some time now, most likely, the site has been transferred from the http protocol to https . And to solve this problem, you need to add a new site with the https protocol in your GWMT account .