What are the ways to generate a direct URL to a product popup card?

Question

Netcat CMS

As planned on the site, the product card appears in a pop-up window and is located on half the screen, but SEO specialists strongly discourage this approach because they need a direct URL to direct users from other sites and the ability to correctly index the product card.
What are the ways to provide a direct URL and not get away from the card popup concept?

Answer 1

What's the problem?
Make separate landing pages for products