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What are the current trends in Russian e-commerce?
Asked a question in an interview. I could not answer normally, but how would you answer it comprehensively?
It is clear that:
1) CPA will now develop more and more actively
2) Customer profiles are becoming more detailed using machine learning
3) Chatbots forever
4) B2B, for example, resell with Aliexpress
5) 3d visualization with user participation.
And what else?
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Enlargement, withdrawal of trade to large integrated marketplaces, small individual sites of shops (except for niche ones) will lose and lose traffic.
Traffic arbitrage
is very heavily polluted by VK infobusinessmen who offer to be an SMM marketer and live in Bali (obvious trend)
end-to-end analytics systems
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