What are compound banners?

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Satir012016-01-13 07:33:04

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Satir01, 2016-01-13 07:33:04

I'm reading Mike Monteiro's book Design is Work. He writes And please, let's stop making these composite banners. Enough!
What does he mean by "composite banners"?

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Satisfied IT, 2016-01-13
@Satir01

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