UX Characters: When to Use?

Question

User interface

After reading Alan Cooper's book "Psychiatric hospital in the hands of patients" and a couple of articles on this design topic, I thought about using characters when designing websites. But the question arose - is it always worth resorting to them? How big does a web project need to be to start using them? Do you use them when designing?

Answer 1

I think this way: characters are just a tool to understand and formulate the value of the service. After all, you are not selling technology, not layout, not design. You are selling a solution to some client problem. Whatever you sell, always look through the eyes of a (potential) user. That is why these "Persians" are taken.
PS "Wolf of Wall Street".
- Sell me a pen.
- Give me an autograph!
This means "Jordan Belfort, a socially active, rich, energetic young man, moves in public circles, and sometimes people ask him for autographs. Therefore, Jordan must have a fountain pen with him in order to fulfill such requests in a timely manner."
In short... Use cases should always be there!

Answer 2

Whenever there is time and budget allows.