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Dmitry Dantilant2020-04-18 04:20:39
Search Engine Optimization
Dmitry Dantilant, 2020-04-18 04:20:39

There is no site in the search for the main query until you add the name of the site, why?

Hello, this is the first time I've encountered this situation. We launched the site 2-3 months ago https://rentcars.kg/ and to this day there is such a problem that the site is not issued for the main queries in search engines (Rent a car in Bishkek, etc.)
Even on the very last page of the site there is no ..
But if you add the name of the company "Prestige" or "
prestige" at the end of the query, then everything is in the search at once.

Can anyone help me with this situation?

A little about the site:
The site is powered by Wordpress (multi-lingual Russian and English using the WPML plugin)

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2 answer(s)
A
Anton Velichko, 2020-04-20
@ReactorHeart

Some of the reasons that came to light during a cursory examination:

  • poor technical optimization (there are intermediate redirects)
  • There are internal duplicates of content, and the text written in Cyrillic is duplicated, which is placed on English-language pages. Example : https://rentcars.kg/en/tariffs/ and https://rentcars.kg/tarify/ you have Cyrillic where there should be an English text.
  • There are also duplicate title and description meta tags.

What can be done to increase traffic:
  • Conduct an SEO audit
  • on its basis, draw up a TOR for correcting errors
  • Fulfill TOR

For example, I do an SEO audit immediately with the preparation of technical specifications for a programmer, SEO specialist, admin, copywriter and recommendations to the Customer. When fulfilling the TOR within the 1st month, the traffic is guaranteed to increase.
So we'll fix it!

A
Arseny, 2020-04-18
Matytsyn @ArsenyMatytsyn

The site is indexed and is at the bottom of the search results.
It is issued for different requests, because they have different frequencies → clarification → exclusion of those that were not included.
It's like looking for your house on the map by asking the query "Lenin Street". If you live on this street, then you are 100% in the issuance of the card, but it will take a very long time to sort through. Until you specify the city / postal code, house number, apartment.
Summarizing:
1. The site is not promoted by search queries.
2. Most likely not yet optimized. Yes, I looked at the blitz test, the optimization is rubbish. I mean, totally rubbish.
3. The problem has nothing to do with the engine, PL or any other technical component on your side.

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