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The book "First say no" - is there a domestic analogue?
I have just started reading Jim Camp's famous book First Say No. I read about a quarter, it seems to be an intelligent guy and writes fluently, but there remains a very strong feeling that all this can only work in America. For example, he writes about cold calls and suggests that the caller encourage customers to say no. Here is an example, and I quote:
I suggested starting a cold call like this: "Hi Mary! I have no idea if our
activities have anything to do with your business. If not, just tell me so and I'll go my own way, but if anyone does some market research for you..." See how this statement encourages the adversary to say "no"?
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In the states, salespeople, those who sell by cold calls / house calls, etc. have one of the rules: whoever brings up the objection first wins. Whoever mentions an objection first in a conversation wins. Because this objection is still hovering in the head of a person.
.......He's thinking, “You're going to waste my time,” and so you have to bring it up.
I bring it up and somehow he's like, “Wow, this guy understands me.” ......
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