I
I
iliyaisd2014-09-25 17:49:08
Books
iliyaisd, 2014-09-25 17:49:08

The book "First say no" - is there a domestic analogue?

I have just started reading Jim Camp's famous book First Say No. I read about a quarter, it seems to be an intelligent guy and writes fluently, but there remains a very strong feeling that all this can only work in America. For example, he writes about cold calls and suggests that the caller encourage customers to say no. Here is an example, and I quote:


I suggested starting a cold call like this: "Hi Mary! I have no idea if our
activities have anything to do with your business. If not, just tell me so and I'll go my own way, but if anyone does some market research for you..." See how this statement encourages the adversary to say "no"?

I can't imagine that at least something like this formulated request would work in our Slavic environment. He says 100% that they want to sell me something, especially in such an intricate formulation ("I will go my own way ...").
Who has read or not read the book, tell me - does the impression really diverge from reality so much that all this is elements of American corporate culture and does not really work for us? The question is caused by the fact that, in my opinion, 95% of similar topics of books are built on the same culture. Perhaps there are some domestic books adapted to our mentality and our characteristics? Or at least articles that analyze the differences and teach us to adapt American chips with us? Thanks in advance.

Answer the question

In order to leave comments, you need to log in

2 answer(s)
A
arentyev, 2014-09-26
@iliyaisd

In the states, salespeople, those who sell by cold calls / house calls, etc. have one of the rules: whoever brings up the objection first wins. Whoever mentions an objection first in a conversation wins. Because this objection is still hovering in the head of a person.
.......He's thinking, “You're going to waste my time,” and so you have to bring it up.
I bring it up and somehow he's like, “Wow, this guy understands me.” ......

A
Andrey Titov, 2016-01-12
@titov_andrei

Marketing needs to learn from Mavrodi...

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question