Sun contextual keywords show 0 in US and UK countries - why?

Question

Google

Hello, I have encountered a strange situation, I myself can not understand the reason, help me figure it out.
Google
I compose words for contextual advertising in different countries and for Russia in google are shown in "keyword forecasts" quite real numbers of impressions and clicks, but queries in English. language by country where English. lang. office language - 0.


At the same time, contextual advertising itself is shown in google of other sites for these requests.
Z.Y. The words are chosen correctly, based on competitors and large sites in the appropriate niche and language.
Yandex
On Yandex is also a question, it refers to the relevance of statistics.


That is, if you look at the request in quotation marks in the statistics of requests, then the numbers are 1.000, and if you look at the cities, then in total you won’t get 100 requests.
This applies not only to this request, but to everyone!
In this case, how to correctly evaluate the statistics in Yandex and select it?
As for Yandex, this is also a question, it refers to the relevance of statistics.

Answer 1

are selected correctly but crooked
or the setting fails