SPF + DKIM + anti spam policies vs dedicated email services

Question

gmail

Good afternoon,

"I'm doing my startup" [x]. The question arose more of a practical plan than a technical one.

The service will send emails sometimes (for example, when one user writes to another, as in Habré). And also monthly, for example, do a newsletter. And the question arises - what to do:

a) use special services for mailings such as mailchimp, etc., taking off all the headaches of delivering emails,

or

b) Just set up SPF + DKIM for the domain yourself. And also follow the AntiSpam guidelines: include a phone number in the mailing list, make it possible to unsubscribe and indicate your physical address.

Who will say what? Is it possible not to pay to different mailchimps? Or is it still better not to huddle and subscribe?

Answer 1

It's probably easier to rely on mailchimp, because prices are not very high. And at first, it's generally free: mandrill.com/pricing/

Answer 2

I already wrote here: habrahabr.ru/qa/29109/ , I think there is no point in repeating myself.

Answer 3

We use MailChimp (and it is he, and not all sorts of Russian crafts for him) in three projects. Everything works like clockwork, excellent. Failures (ugh × 3) never happened. I advise him, proven service. And the wheel here, IMHO, is not worth reinventing.

Answer 4

In general, if large volumes are cheaper, it’s cheaper to get confused on a small server farm for mailing lists, and if it’s small, it’s easier to use mailchimp or unisender.