SMS is sent from ADB, but does not allow in the shell on the device. What's the matter?

Question

Android

Device: ANDROID 5.1
Mat part and examples: Here , here and here

1. if send command via ADB shell (without su) - message is sent
   

   service call isms 9 s16 "com.android.mms" s16 "[phone]" s16 "" s16 "HELLO"
   
   Result: Parcel(00000000    '....')

   
   
2. if you execute shell on the device itself without su - an error is returned
   

   service call isms 9 s16 "com.android.mms" s16 "[phone]" s16 "" s16 "HELLO"
   
   error:  Sending SMS message: uid 10090 does not have android.permission.SEND_SMS

   
   
3. if I send a command via ADB shell (SU) or from the device itself with rights (SU) - I get the same answers with a different error
   

   <b>su 0</b> service call isms 9 s16 "com.android.mms" s16 "[phone]" s16 "" s16 "HELLO"
   
   Result: Parcel(
     0x00000000: fffffffc 00000073 00740041 00650074 '....s...A.t.t.e.'
     0x00000010: 0070006d 00200074 006f0074 00720020 'm.p.t. .t.o. .r.'
     0x00000020: 00610065 00200064 00720066 006d006f 'e.a.d. .f.r.o.m.'
     0x00000030: 00660020 00650069 0064006c 00270020 ' .f.i.e.l.d. .'.'
     0x00000040: 0061006a 00610076 006c002e 006e0061 'j.a.v.a...l.a.n.'
     0x00000050: 002e0067 00740053 00690072 0067006e 'g...S.t.r.i.n.g.'
     0x00000060: 00610020 0064006e 006f0072 00640069 ' .a.n.d.r.o.i.d.'
     0x00000070: 0063002e 006e006f 00650074 0074006e '..c.o.n.t.e.n.t.'
     0x00000080: 0070002e 002e006d 00610050 006b0063 '..p.m...P.a.c.k.'
     0x00000090: 00670061 00490065 0066006e 002e006f 'a.g.e.I.n.f.o...'
     0x000000a0: 00610070 006b0063 00670061 004e0065 'p.a.c.k.a.g.e.N.'
     0x000000b0: 006d0061 00270065 006f0020 0020006e 'a.m.e.'. .o.n. .'
     0x000000c0: 00200061 0075006e 006c006c 006f0020 'a. .n.u.l.l. .o.'
     0x000000d0: 006a0062 00630065 00200074 00650072 'b.j.e.c.t. .r.e.'
     0x000000e0: 00650066 00650072 0063006e 00000065 'f.e.r.e.n.c.e...')

   
   

I conclude:
ADB receives android.permission.SEND_SMS , but the shell on the device does not .
How to implement sending in this way from the shell on the device (offline, without adb connection)?