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SEO: two pages at the same address. Is indexing dangerous?
I plan to conduct an experiment (split-test, a / b-test), replacing for some site users the standard "product card" in the online store on the landing-page, which will be located at the same address (URL).
Purpose: to prevent landing-page from getting into the search index, while not worsening the site's ranking in search engines.
The redirect algorithm will be carried out using the set cookie (if I'm wrong, search engines do not use cookies):
1) if there is, open the landing page;
2) if not, open a regular product card.
Test scenario
Some users will receive a regular link:
site.com/product
Another part will receive a custom link:
site.com/product/?promo=1, following which - sets a cookie for the user - and sends the user back to the main URL (on which the landing page will be displayed to him).
I'm interested in:
1) Is it dangerous from an SEO point of view to place two different pages at the same address ("white cloaking"?)?
2) If dangerous, why? If not, is there a way to check/confirm this with search engine tools (Google, Yandex)?
Thanks in advance to all who respond.
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There is nothing dangerous in this, because only one page will be indexed.
But, if you want to be absolutely sure, then you can indicate in robots.txt a ban on indexing site.com/product/?promo=1
To be safe, add the rel="canonical" meta tag to both pages and specify the main URL in it, for example:
This will tell the search robot which page to consider as primary.
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