SEO errors on websites - how to understand the question of the employer?

Question

Search Engine Optimization

I received a short test task from the employer, which in my opinion is very stupid:
Name 3 SEO errors on the site https://privod-in.ru/
Name 3 SEO errors on the site https://nku-in.ru/

Explain the answer.
I don’t see any specific mistakes here, but if I dig I see - you can pull by the ears the absence of copywriting stupid texts in the basement)

Friends, it’s not that I’m cunningly asking for answers to questions from you - how to understand what mistakes should be called to make it “correct” hr

Answer 1

So go to the webmaster and see

Answer 2

Since the task is "stupid", then it is not necessary to perform it, of course. Why would you work with idiots. Be above it. Sooner or later, you will meet an employer who will recognize and appreciate your high professional skills and qualities.
The absence of critical errors does not mean the absence of less serious, but still important problems:
Are there duplicates? What if I find it? There are definitely some on the product cards.
The occurrence of keywords in the title and description. Study I am a webmaster and Google search - which pages are indexed, which are not.
It is worth optimizing individual pages / products for low-frequency speakers. It is clear that this is beyond the scope of the test, but the general picture can be outlined.
There is always room for improvement:
Performance (there is something to work on), correct markup, 404 errors, etc.
You can always find fault with UI / UX. For example, where is the shopping cart on the site? This is a serious mistake.
If there are no errors, then write it in the report: they say, according to such and such criteria, everything is clear, there are no errors. The following points need to be worked on. Such recommendations.

Answer 3

Put any SEO extension in chrome, they definitely find some non-essential jambs there and you get a plus for meticulousness)

Answer 4

How to "correctly" - HZ because it is not clear what is in the head of the one who will evaluate your answers.
But what personally seems to me a subjective mistake (offhand for the page https://privod-in.ru/catalog/preobrazovateli_chast... ):
1) weak key density
2) extra title in the form of the site name, generally a weak snippet
3) no h2-h3, the text is not catchy
Well, in general, the site is normally pumped: https://yadi.sk/i/GppBjtX14AoHog

Answer 5

Why do the rhinestones of "copywriting stupid texts" make high-quality technical specifications for the copywriter and do not goof on the copywriter and the text will be normal for you.