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Selling a business, divorce or the norm?
Here I am wandering around Avito in the "Ready Business" section. Everything is clear with shawarma and coffee houses, there is at least a physical subject of discussion. But I'm more interested in different sites, shops and stuff.
The justification for the sale is constantly encountered: there is no time to deal with, he left for a more profitable project.
I called two comrades, their story is like a carbon copy: I myself am not in the profile topic, I bought it from other dudes, after a few months I covered it up, since I left for a larger project, I have no time to deal with it.
Who's to say, is this a typical scam, or an ordinary life situation?
I won’t give a spear to anyone for beautiful eyes, but I want to arm myself with information on the threshold.
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Scam or not, you need to watch each ad separately, but, just in life, such situations occur very often.
There is money - why should they lie, but here they offer to profitably buy a business. Bought. And what to do with it? It turns out that it does not work on its own, it must be managed and developed. Damn, I don't understand any of this. Okay, we'll come back to this later. (After a few months). Damn, in short, I'm not up to it, it's easier to sell.
This is a small business. And small business is a direct reflection of the subject's thinking. Often poorly educated and very irrational.
Yes, of course you need to look carefully at each situation separately. First of all, you need to understand that you can make an online store on a free CMS in 1 evening (of course, without claims to appearance and design). The most expensive and valuable thing is its promotion and a well-established business process from purchasing goods from a supplier to selling goods to the end consumer! And so, online stores, then. First of all I would look at:
1. Age of the domain. The older the better (a little less to invest in advertising). We look at the field "Date of registration" for example here: https://www.reg.ru/whois/
2. Theme - how advertised it is. Look for incoming links to the site. Ask the owner of the site to give this information, for sure he has this list in the Yandex or Google webmaster's office. It is worth paying attention to the quality of links: they are eternal or purchased. For example, if the link is temporary and bought through some kind of seopult for 4 rubles. per month, it will be just a link for search engines. I don’t know how to even explain it - it’s intuitive, for example: funshow.ru/?p=233, type in the text search on the page "orthopedic rug" and you will see an example of an advertisement purchased for 2-4 rubles per month =). So. Temporary links are characterized by the fact that as soon as you buy a site, the former owner stops paying for them, they will immediately disappear and the site will fall in the search. Good links are links from sites whose subject matter matches the subject of the purchased site - this way they will bring organic traffic, they are usually expensive, but again there are no guarantees that the links are eternal and not paid per month! But temporary links are also not pure evil, if the seller explains how he buys them and you don’t mind doing it yourself =) In general, this is an important stage, at which you should find out how much money the store will require for advertising and promotion.
3. Ask to give access to the admin panel of the site with reduced rights. This can be done even in the most miserable CMS. You will not be able to harm the seller, but you will be able to see the number of orders - thereby making sure that the store is making a profit. At the same time, in most admin panels, the customer's IP address is also fixed in the order - it will be great to check that the IP address matches the region from which the order was made. This, of course, is not a 100% guarantee, but at least somehow confirms that the order is not "fake".
4. A very specific moment. It all depends on the type of product. If its assortment is large and the goods are oversized, you need to understand that you will need a warehouse where to store it all!
5. And also an important point. One of the most valuable things is the well-established business process itself. It takes sooo much time (read money). Those. need information about suppliers, contacts with courier companies, contracts with payment aggregators, contracts with IP phones for regions and all other points that can be used on the site. Most of these contracts will need to be renegotiated and learn how to interact with these companies. Therefore, a separate point worth mentioning is help in this process. If the seller has already gone through this, then it will be much easier for you if he tells you what to do and how to arrange it, at least for the first time.
Well, yes, as mentioned above - an online store, like any other business, will require attention to itself so as not to die, in the most ideal case, it will require attention only periodically, but for this you need to try =)
Good luck!
Your posts look very ambiguous and stupid.
Wash, you do not quite understand what you want to buy. Here it is: "I buy the time spent on creating the project." - utter stupidity from a misunderstanding of the subject. Your stupidity is added by the fact that about business you came to a resource for geeks to ask for advice on business. Well, forgive me people sitting here, I say it like it is. I make a hint: Read the basics of business, marketing for development. Or we arm ourselves with an auditor for money.
Do you want to buy the time spent on the creation of the project and want to arm (spend time) on the analysis of the project you want to buy? Can essentially answer for a start: What the hell do you want?
I’ll add a free tip right away: Business is definitely not yours. Do not climb, 99% will lose money.
It’s just that the approach of those who make money in business is completely different, they even write messages differently. They don’t come looking for Avito, they don’t come to the toaster with such questions. There are too many indicators.
Offended - but do not care.
Buying a business from a repurchase????????????????????????????????????????????????? ???????????
Business is dying without supervision.
The man bought, thought a freebie, it didn’t work out, he wants to return the money.
The best option for the next buyer is to soberly evaluate and bring down the price. The seller has nowhere to go. Agree and for 10 of the purchase price
;))))
And successful businesses are not sold for a penny.
Before buying, you need to soberly assess the real turnover, and not promises that everything is cool.
Let's say for an online store to check the real traffic to the site and see the real payments from buyers.
Even if not scammers, then:
One fool bought.
I realized that it didn't work.
Wants to sell to another fool.
When selling, you must puff your cheeks and beat yourself with a stick in the chest - "Business is profitable."
Otherwise, no one will buy even at half price.
That's bullshit.
Business is either a self-adjusted mechanism. Where everything works without a master. Nobody will sell this.
Or - needs the supervision of the owner. There is no point in buying such a thing if you don’t understand anything in it, you don’t understand how to raise it.
If you understand, if you know how to raise - you will not ask questions like yours.
To really understand something, you really need to look at what is being sold under the beautiful word "business". Is this a property? intangible assets? just a registered legal entity? This means that you need to look at the current account balance, and debts to banks, the state, and debts to hired personnel, and especially whether there are any lawsuits filed or lost in courts. It turns out that buying and selling a business is two orders of magnitude more difficult than real estate. Therefore, it is highly unlikely that a normal person will sell a business “like this”, like yes, I don’t know anything, I bought it myself at a reasonable price, etc.
A business is a well-established thing that operates pretty much on its own.
This is the key point.
If you buy something that seriously depends on the personality of the previous owner , then you are not buying a business, but furniture (or whatever you have).
And yes, it can be a scam in the sense that they are selling a loss-making business, but the magic word "own business" hypnotizes foolish buyers.
Basically a divorce that is molded as a blueprint. And why is it the purchase in full, and not the investment of interest? Buying is usually not ok, especially a small business.
But I, for example, in search of money for development, would not place an ad on Avito :) But somehow you need to look for it :(
Selling a business is the "norm", as is buying a business. The main thing is to check the history of the enterprise: are you buying a business with debts, sanctions, loans, etc.? Find out in detail the reasons for the sale of the business and hire specialists who will conduct the transaction correctly.
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