Segments of external providers appeared in Yandex.Audiences, but the benefits appeared?

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Stanislav Sharapov2017-06-13 16:38:19

Yandex

Stanislav Sharapov, 2017-06-13 16:38:19

Segments of external providers appeared in Yandex.Audiences, but the benefits appeared?

Yandex.Audience has connected external data providers. Now advertisers can use not only their own data and Yandex knowledge, but also segments of external providers to target ads. They are available when placing display ads.
Data providers - Data Management Platforms (DMP) and data exchanges - provide anonymized information about users, which they receive from various sources.
Did this make Yandex.Audience a full-fledged platform for advertising? Or is it still pampering from Yandex?

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