Question about a multi-region domain?

Question

Search Engine Optimization

I am working on a new project (for the first time, where the company is moving across several regions at once), the following questions have come up.

First, about the situation:
The company operates in 20 cities.
There is a company website on wordpress in the following format: naimenovanie.com.
When entering the site: naimenovanie.com, it immediately redirects to the format: gorod1.naimenovanie.com (this is the main city of the company).
On the site, you can select a specific city, and, accordingly, the page address will be with the name of each city, for example: gorod1.naimenovanie.com, gorod2.naimenovanie.com, etc.

Now the questions:
1. Can such a domain format interfere with SEO promotion in a particular city or will it only help?
2. Is it possible to install a Yandex metrics counter for each specific city in order to evaluate the effectiveness of SEO promotion (in exactly one city)? Or what would be the best way to do it? At the moment, the counter is installed on the site of the following format: naimenovanie.com and it collects data from all regions. Those. all indicators from each city are on one counter and it is quite difficult to evaluate the effectiveness of promotion from each city. What can be done?

Answer 1

1. Subdomains with city names will help in SEO promotion in individual cities. For each city, you will need to indicate your office addresses. You can try instead of offices to specify points of issue of orders.
2. I think you are tormented to analyze the effectiveness of individual counters. In addition, if you take statistics for individual cities, attendance will be small and this will complicate your analysis even more.

Answer 2

So many people do it - from DNS to Komsomolskaya Pravda

Answer 3

1. This format is pretty good for Yandex, but Google doesn’t really like it) Yes, each subdomain should ideally have different contacts.
2. Most likely, everything was done using the multisite function - therefore, soy counters can be installed on each subdomain)