Promotion of an online store on your own?

Question

Search Engine Optimization

Hello! Online store of sports shoes. I want to promote by low-frequency requests and write articles for them (reviews of shoes).
What is the best way to promote an online store today and at what expense? How to develop yourself in terms of SEO?
I see it this way - product cards are filled with a description that mentions low-frequency keywords, for example (buy nike air max 90 sneakers for men) Then a section (Shoes Review) is created on the site, articles of 5000 characters are written with the content of low-frequency queries and a link to the product card ( buy nike air max 90 sneakers for men).
I could be wrong, this is my first time doing this. Looking forward to your advice...

Answer 1

Watch 3 channels and draw conclusions, or hire an SEO specialist, and writing here is useless.
https://www.youtube.com/channel/UCC2ceyjYomyB-DIwm...
https://www.youtube.com/user/DevakaSEO
https://www.youtube.com/channel/UChmIvepBb87bkpOaP...

Answer 2

Read and summarize the main 3 volumes
here www.sbup.com/seo-forum/poiskovaya_optimizaciya_v_o...
A good understanding of the processes and levers of optimization gives, especially if you have never encountered

Answer 3

I understand that the site needs constant work in terms of SEO and usability. Should the content be on the site or does it not affect the promotion at all, for example, articles? How then to promote the store by low-frequency queries? I noticed that those who are in the top have no articles on their site at all.