Pagination in Google and Yandex?

Question

Search Engine Optimization

Tell me how to properly arrange the pagination of category pages. There are a lot of answers on this topic, but some contradict others. Does anyone have a solution substantiated by the Google and Yandex documentation?

Answer 1

What Yandex writes :

2. What to do with pagination and product sorting pages?
If there are a large number of products in any category on your site, pagination pages (serial numbering of pages) may appear, which contain all the products of this category. If there is no traffic from search engines to such pages and their content is largely identical, then I advise you to set the rel="canonical" attribute of the tag on such pages and make the pages of the second, third and further numbering non-canonical, and specify the first as the canonical (main) address catalog page, only it will participate in the search results.
For example, the site.rf/chamomile/1 page is canonical, the catalog begins with it, and the site.rf/chamomile/2 and website.rf/chamomile/3 pages are non-canonical, they can be omitted from the search. This will not only prevent possible content duplication, but will also allow the robot to indicate which page should be in the search results. At the same time, links to products that are on non-canonical pages will also be known to the indexing robot.
Often, instead of pagination, sites use dynamic scrolling, when other products in this category are loaded using JavaScripts for a visitor who has scrolled through the catalog to a certain point. In such a situation, it is necessary to ensure that all the content of such pages is given to the indexing robot (for example, using a tool in Yandex.Webmaster), or that static pagination of goods becomes available to the robot.

What Google writes:

If your content that should appear in search results is paginated, we recommend using one of the methods described below.
1- Leave everything as it is. Since pagination is used so frequently, Google's algorithms return content that is most relevant to users' requests, no matter how many pages it is located on.
2- Add "Show All" page. Users often prefer to view the entire article or category on one page. If Google believes that the user is looking for just such an option, then it attempts to show the "Show All" page in the search results. You can add the rel="canonical" attribute to individual pages to indicate that the page "
3- Use the rel="next" and rel="prev" attributes on links or headings to indicate the relationship between multiple URLs. Thanks to this markup, Google can determine that the content of these pages is connected in a logical sequence and direct the user to the home page.

Total:
1- leave everything as it is (If there is traffic on the pagination pages and they are not very similar in content)
2- make only the first page of pagination canonical
3- load all offers on one page using JavaScript (check that everything is indexed!)
1- leave everything as it is, it will figure it out on its own
2- make the "show all" page and make it canonical
3- rel prev next
In my opinion, there are two universal solutions, for two cases.
There is only one case - the pages are not very similar in content and they receive traffic.
According to the first points, everything will be fine for both search engines.
case two- if the content of the pages is duplicated or you are just paranoid.
According to the third point of Yandex and the second point of Google, we make the first page of pagination with the ability to "Show all" (implemented in JavaScript) and make it canonical. Voila! Even paranoids are happy.