ONLINE STORE encoding?

Question

Database

Such is the problem, the encoding is not clear how to do it, a normal text in Russian, without scribbles.

Answer 1

here you determine what is issued https://www.artlebedev.ru/tools/decoder/
then look for where - from where and build everything on utf8

Answer 2

Am I doing something wrong? Is it not difficult to describe, from beginning to end, where and how to press, in general terms?